If you recall, back in February I concentrated on incorporating sustainability into my daily life. One of my favourite things I happened to stumble upon was the fantastic UK sustainable lingerie brand, Lara Intimates. I had gotten the chance to speak with half of the creative brain behind the start-up, Cindy Liberman in which she told me all about the brand her and Faith Leeves were working so hard on creating, and their intention behind it. Beginning as no more than an idea and two motivated gals back at the start of 2016, Lara is finally becoming a finished product.
As of today, May 8th, the Kickstarter for Lara Intimates goes live. Here you're able to purchase all of Lara's collection handmade in England thus far, until they officially launch in September. Your purchase will then be shipped around July, with free worldwide shipping, so that you can lounge around in your comfy bra and undies super faster than you can say slumber party! This Kickstarter campaign will assist in the brand's ongoing production, financing the fabrics, sewing machines and spaces to keep Lara alive and well.
Lara tends to be inspired by ideas and values of tradition. Cindy elaborates a little more:
"We decided recently to start the Lara Factory in East London. All our products will be made there with a team of specialist lingerie designers and seamstresses."
During a time before "pret-a-porter" came into the picture, more and more people had the capabilities of making their own clothes. With the increase of mass production and the decrease of local and independent clothing manufacturers, we're exposed to a very negative impact on our society and environment. This is exactly what Lara is trying to avoid.
"We're really excited to build our production team and teach people the technical skills of lingerie making and production. Several decades ago, there were lots of lingerie factories in the UK, but today there are almost none left! And over 60% of all the bras in the world today are made in one town called Guaro in China."
It's crazy to think about how durable clothes used to be, enough so that they've lasted and are being sold in today's vintage shops. Now, 40% of clothes are made of polyester, essentially plastic, and are thin and cheap, made somewhere far away, and sold by the dozen. While this production is what cooperates with the over consumption of today's society, it is not practical on a long term.
"We hope the Lara Factory is part of the resurgence of British manufacturing bringing skills, employment and Made in England products back to London.
Cindy and Faith have been working incredibly hard on Lara Intimates. Check out their Kickstarter below: