Last week I took a stab at motion graphics using Adobe After Effects for a school project. Having been given very little limits as far as concept goes, I turned to the 90’s for my inspiration. Below is my short 17 second video with the artist statement to follow.
What started as simply toying around on Adobe After Effects somehow turned into this abstract, eccentric, 90’s influenced motion graphic. It’s a bit silly, and makes little sense, but one could easily say the same about the 90’s. Beginning with a sequence in which the word “JUMP” is taken quite literally, the text follows a motion path that would appear as if the word, embodying its meaning, is jumping in the air, against a sky backdrop from Unsplash.com. The text then dissolves and scales into the clouds in the sky. Presented against a newly white backdrop, popcorn kernels (created in Photoshop) begin appearing onto the scene, as if they were being cooked and popping out of their kernels. Once the popcorn starts appearing faster, the scene changes to a bowl of ready made popcorn. Authorship text appears in the top left corner, which then follows a motion path making it “jump” off screen, as well as performing a ripple/wiggle effect to lyrical cues.
Perhaps the most important element tying the story together is the audio addition of the great 1992 hit from Kriss Kross, “Jump” which evokes an edgy and funky theme to the clip. The fonts used are meant to resemble graffiti art which emerged into the mainstream in the 90’s and is often associated with hip hop culture. Moments of the video are timed with musical cues while the lyrics help guide the plot.
Don't try to compare us to another bad little fad
I'm the Mac and I'm bad give you something that you never had
I'll make ya bump bump wiggle and shake your rump
These lyrics inspired the idea that the popcorn, being the protagonist of the story, is rebelling against the identity of being “popcorn”, insisting that he “jumps” instead of “pops” and is thus different to the others. This is why I’ve chosen to name the piece “Don’t Call Me Popcorn” – reinforcing the assertive spunk that the protagonist and video itself is intended to have.